At EquityMultiple, I contributed to a range of whitepapers and case studies, which generated revenue from the platform’s investor community through targeted direct response marketing campaigns. My responsibilities included visual design, content writing, and syndication.
Click on the images below to access external links for downloading the whitepapers and case studies.
Other responsibilities
Achieved increase in organic traffic and improved search rankings by spearheading SEO optimization initiatives across multiple channels.
Increased user engagement and conversion rates by redesigning critical company blog homepage.
Orchestrated comprehensive digital marketing strategy, encompassing content creation, social media management (Instagram, Facebook, LinkedIn, Medium), and thought leadership campaigns.
Executed data-driven competitor analysis, informing high-impact marketing initiatives and product positioning.
Developed and implemented targeted conversion strategies, successfully onboarding new investors and reactivating dormant accounts.
Promoted to marketing coordinator from marketing intern in September 2024.